Founder-side paid acquisition

Paid media, built under real pressure.

I built and operated ecommerce growth systems while studying Government at UT Austin. The useful part is not the title. It is the repetition: real budgets, messy attribution, creative testing, customer behavior, and decisions that had to connect back to revenue.

Review proof paths See selected work

Seven-figure Paid media work across major growth channels, with exact context available when useful.

Founder Operator-side context from building ecommerce acquisition and creative workflows.

UT Austin Government major with research, writing, and institutional communication training.

Agency-ready Looking for paid media, paid social, growth, or performance creative work.

Proof map Public version

Campaign decision surface Redacted examples available

Budget pacing

Creative reads

Funnel pressure

Campaign structure and budget decisions built from actual ecommerce constraints.
Creative tests organized around customer anxiety, offer clarity, production trust, and proof.
Reporting focused on what changed, why it changed, and what should be tested next.

Private screenshots, spend views, and deeper notes are redacted before sharing. The public page is intentionally clean.

What this proves

Not a normal student marketing resume.

The strongest signal is founder-side judgment. I have had to connect media buying, creative, production reality, cash pressure, and customer behavior. An agency should read that as faster ramp potential, not as a substitute for learning the agency process.

Public proof layer.

This page gives a quick, low-friction read on the work. It is meant for recruiters, paid media leads, founders, and hiring managers deciding whether the background is worth a conversation.

Spend contextPaid acquisition exposure across Meta, Google, and related channels, framed with exact ownership during interviews.
Creative testingHooks, angles, format decisions, fatigue reads, and iteration logic from real ecommerce campaigns.
Operator judgmentBudget, production, customer support, and revenue context in the same loop.

Private proof room.

For serious hiring conversations, the deeper packet can include redacted screenshots, campaign notes, creative matrices, readouts, and audit work. The point is to prove the process without leaking private business data.

Redacted case studiesContext, goal, channel, budget range, actions, result, failed assumptions, and next test.
Decision logsWhat I saw, what I changed, what happened, and what I would test next.
Sample agency auditA short paid media teardown written the way an agency team can actually use.

Selected work

Three lanes, one operating pattern.

The public case studies stay high-level until sensitive account data is redacted. Each lane can become a deeper proof item for the right agency or role.

Paid media execution

Ecommerce acquisition system

Built campaign and creative workflows around real custom-product ecommerce demand, customer objections, offer clarity, and production constraints.

Meta Google Shopify Pacing

Connected spend decisions to customer behavior and production realities.
Used performance reads to decide what to scale, cut, or rewrite.

Performance creative

Creative testing loop

Turned buyer anxieties into testable ad angles: print quality, press readiness, reorder trust, turnaround pressure, and customer-facing risk.

Hooks UGC Static ads Testing

Built creative concepts from actual customer friction, not generic ad templates.
Tracked why a concept should work before asking spend to validate it.

Analysis and communication

Research-trained judgment

Government, legislative, and legal-marketing experience sharpened the writing, research, and stakeholder discipline behind the marketing work.

Research Briefs Reporting Clients

Strong written communication for performance readouts and account notes.
Comfort with serious stakeholders, sensitive facts, and careful claims.

Agency fit

How I would ramp inside a paid media team.

The goal is not to bypass agency discipline. The goal is to bring founder-side reps into a real team and become useful quickly.

Days 1-7

Learn account structure, naming conventions, QA rules, reporting cadence, client context, and the team's standard campaign build process.

Days 8-15

Take on campaign checks, pacing notes, creative performance reads, landing page observations, and controlled build tasks under review.

Days 16-30

Own a small set of recurring execution and analysis responsibilities, produce useful weekly readouts, and propose tests through the team's process.

Useful faster than a normal entry candidate.

I bring founder-side paid media judgment into agency environments where process, client communication, and multi-account pattern recognition can sharpen it.

Email Mahmut Back to root